Customer Development

Your organisation solves problems every day. But how do you know you’re solving the right problems? Increasingly, problem-finding is becoming the key activity of innovative and successful businesses.

The number one reason startups fail is that they create something no-one wants. Whether you're a retailer, service provider or government department, knowing who your customers are and what they need avoids wasting time, resources and creativity. Customer Development is a human-centric approach to developing your product, ensuring that you are working on the problems that really matter.

Using the build - measure - learn cycle in the Lean Startup methodology we will teach you how to experiment, fail fast and experiment again, to determine if you’re focussing on the right problems – so you don’t spend months developing a solution to a problem that doesn’t exist.

To book your corporate training or find out more, contact Enterprize